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Target Market Update & Positioning Pivots for COVID

April 29, 2021 @ 10:00 am – 11:00 am America/Phoenix Timezone

Join a group of fellow entrepreneurs, small business owners, and SBDC Analysts in this 2-hour workshop about adapting and updating existing marketing planning for pandemic times. Identify your core customer in ways that will help you better reach and persuade them. Finding your unique selling proposition can enhance your customer messaging and expose new market segments.

In the workshop, you will complete ACTIVITIES FOR YOUR BUSINESS that will jumpstart your thinking around customer development and retention and better position you in the marketplace.

This is the first of three hands-on sessions designed to adapt and update existing marketing planning for pandemic times. Each session includes guided marketing self-assessments for business leaders to apply to their own marketing challenges.

Speaker(s): Heidi Kirkland, SBDC Business Analyst