Nostalgia Drives Local Business Success in Tucson During COVID-19

As many cities across the nation have adapted to the adversity COVID-19 has presented to their communities, Tucson has done more than adapt – it has evolved. While many businesses throughout the city had to halt operations or learn to live in a COVID world, one industry emerged successfully.

What was at one point the popular thing to do on a Friday night, drive-in movie theaters became a thing of the past over the last few decades. Sitting in your car with your loved ones, eating snacks, and watching a movie has made a comeback and is no longer a thing of the past. Drive-in movies have quickly, once again, reclaimed their space in serving as a fun and safe way for people to enjoy a night out while maintaining social distance guidelines.

Drive-In-Theater with cars in the foreground

This serves a great reminder that all industries have a place. While advances in technology may call for businesses to adapt to the times, it is up to entrepreneurs to evolve. iTour, an events management services company in Tucson, faced a considerable loss once the state went into shut-down. However, Ramiro Bojorquez, owner of iTour, saw an opportunity. Having all the equipment and skills needed, Ramiro and his team began hosting pop-up drive-in movie nights. This shift in his business has proven to be crucial in keeping iTour operating during a time when event management is not in high demand.

iTour is an excellent example of how entrepreneurs can pivot their existing business concepts – and they aren’t the only ones. Every business, big and small, has been impacted by COVID-19 and has had to adjust and implement new operational structures. As difficult as this situation has been for many, the pandemic has also proven to be a perfect time for business owners to use their creativity and try things they have never been able to. Big or small, these ideas can be change-makers for the success of a business at this time.

Tucson has a long history of being welcoming and supportive of small local businesses. The success of iTour and businesses like them is a testament to what happens when you are willing to take risks. Communities are seeking ways to stay connected and maintaining a sense of normalcy. Tapping into the nostalgia of drive-in theaters coupled with people’s love of entertainment was a perfect recipe.

As a CDFI (Community Development Financial Institution (CDFI), Prestamos is honored to work with new and innovative businesses in Tucson. Our efforts are to work with small businesses in the communities we serve to help them in their growth and quality job creation.

The Prestamos loan products and consulting services are designed for emerging and existing business owners. We pride ourselves in leveling the playing field for businesses of every type and helping communities thrive. All of our loan clients have complete access to our skilled Business Advisor team at no additional cost. From marketing, HR, accounting, website, and much more, our team is here to help you develop your business.

Contact us today to learn more about our variety of loan products and business consulting programs to help your business grow and succeed.

*iTour is not a client of Prestamos.